Through collaboration, partnership, and sharing educational campaigns that have been hard to come by, LIVESTRONG persuade cancer patients that they are not alone in fighting this disease. LIVESTRONG create evidence-based solutions to solve common issues usually faced by cancer sufferers around the globe. Most of the initiators LIVESTRONG is a survivor of cancer. They managed to fight this disease, and fully support friends, relatives or the environment are affected by this disease. They are aware, apart from cancer is a manifestation of intense resistance from their respective personal, and therefore universal LIVESTRONG build awareness through various media, educate the people through forums, online space, and open space for the community of cancer patients. LIFE is to LIVE LIFE.
In 1997, a legendary cyclist Lance Armstrong, American professional cyclist who is famous for successfully winning the Tour de France 7 times in a row (1999-2005) since recovering from cancer, founded the Lance Armstrong LIVESTRONG Foundation, a charitable foundation that collects donation for cancer sufferers and build global awareness about the dangers of this disease. The experience of Lance Armstrong facing cancer gave him inspiration to set up a foundation which later developed a LIVESTRONG bracelet in 2004 as a hard work to increase awareness of solidarity are also the victims of cancer. Yellow rubber bracelets are also thought about symbolic, as evidence of community involvement that provides support.
For 20 years. Oakley has been there for me, with the world that raised me, bicycle racing. With your help, they have created something that significant to millions of people affected by cancer out there, said Lance Armstrong, Oakley Collaboration and LIVESTRONG been started since 2007 and has continued until today. CEO Colin Baden Oakley added, "We have reached an important milestone in the history of Oakley through LIVESTRONG Lance and, by plenty of enthusiastic customers that by purchasing the LIVESTRONG collection. It is an honor for us to be part of all this,"says Baden.
Oakley, eyewear brand in the world, participate in LIVESTRONG charity mission. Any sales of the LIVESTRONG Prescription eyewear and its frame, Oakley contributed $20 for these charities to support missions and actions of resistance against cancer. To date contributions through the sale of Oakley LIVESTRONG ™ Prescription sunglasses and his frame has exceeded $5 million.
Oakley LIVESTRONG collection consists of 5 different variants including the Oakley Jawbone, Radar ®, M Frame ®, Flak Jacket ®/ Flak Jacket XLJ, and Straight Jacket ® sport performance sunglasses, scalpel ™ and Fuel Cell ™ lifestyle sunglasses, Wingspan ™ and Transistor ™ Prescription eyewear frames. Edition LIVESTRONG displays symbolic colors of yellow and black (the color of the foundation) and has the LIVESTRONG name is engraved on the side of his lens.
In addition to offering LIVESTRONG on eyewear, Oakley also provide an online space "Memorial and Dedication Wall" at Oakley.com/LIVESTRONG, which allows its customers, donors, participants or anyone else to support this program, interact with each other and also keep in mind relatives and friends mate who died of cancer. Since the beginning of the holding, over 1.500 customers have contributed on his message board.
Make donation at any level, can become complex and is a difficult decision. Above this, the LIVESTRONG is transparant in this case. Since the beginning, the fund has been raised is about $325 million dollars to campaign against this disease. 81% has been dedicated directly to support all programs and services for sufferers. In 2009, the LIVESTRONG has received about $37.147.929 for this campaign.
Text by : Jerry Tobing
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